ANA Joins ‘Bluenumber Initiative’ In Ethical Campaign

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TOKYO, January 13, 2017 – ANA HOLDINGS (hereafter ANA HD) has become the first Japanese company to take part in the Bluenumber initiative* which aims to build ethical food supply chains. As interest around the world grows in food safety and traceability, environmental protection and respect for human rights during food production processes, ANA HD will work together with the Bluenumber Foundation* to build a transparent food supply chain platform in Japan.

The B# ID acts as a unique identifier for use by anyone involved in the food chain from farmers, producers, distributors and vendors to consumers. Producers can use their B# ID to allow the end consumer access to information about their products including contents, nature of the product and region of origin. This ensures that the supply chain linking producers and consumers becomes visible, creating traceability and transparency

ANA HD aspires to use this platform to further strengthen the management of its supply chain for all food related services including in-flight meals enabling it to continue providing passengers with safe, reliable food products. These activities will also form part of ANA HD’s contribution to the achievement of the United Nations’ Sustainable Development Goals**.

* Bluenumber Foundation

The foundation, headquartered in New York is a nonprofit organization that engages in projects around the world and manages registration information from an independent, neutral standpoint. The foundation aims to allow all parties to disseminate information about their activities and raise public awareness of their role through the B# ID, facilitating the meaningful and effective usage of registered data. In Japan, the Caux Round Table has been the designated national partner since September 2016, and the organization works together with national partners in other nations. The Caux Round Table is a global network of business leaders that aims to harness business activities to create a freer, fairer and more transparent society.

For details of the organization’s activities in Japan, visit

** Sustainable Development Goals

These goals were adopted by the United Nations in September 2015 and aim to eliminate extreme poverty, inequality and injustice as well as protect the global environment for the period up until 2030.

Contact : Corporate Communications, ANA HOLDINGS,+81-3-6735-1111,

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